bakeware

Though the bakeware category is integral to many consumer eating trends, it often receives little attention at the retail level until the baking-intensive fourth-quarter holiday season.

The hardwearing products feature a state-of-the-art non-stick coating, which is three times thicker than the covering used on conventional bakeware.

Bakeware also fared better than other housewares categories, with a 2.3 percent gain to $1.1 billion in 2017.

Customers' hunger for creative cakes and desserts has spurred innovation in bakeware

SINCE HALLOWEEN IS BIG FOR BAKING AND ENTERTAINING, Welcome Home Brands is broadening its Halloween Collection of decorative oven-safe Paper Bakeware with new shapes and sizes: Ruffled Baking Cup, Rectangular Mini Loaf Baking Pan and Rectangular Loaf Baking Pan.

Wegman's also displays a wide range of cooking merchandise, including kitchen electrics, cookware, bakeware, tools, table settings and barware.

NON-STICK bakeware may not be a new invention but Mermaid's range claims to be a cut above the rest.

Bakeware sales rose 1.8 percent in 2016, to $1.11 billion, fed by

That results in more baking, and bakeware manufacturers find their products a bright spot in this economy.

"Our wide assortment of specialty bakeware appeals to the creative nature of our customers, and what is selling is as varied as the people buying them," said David Dalquist, president of NordicWare.

Simply Lite is a new collection of glass bakeware and serveware made from Vitrelle, three layers of laminated glass that deliver the performance of Pyrex glass bakeware or CorningWare ceramic bakeware at half the weight.

As mass merchants continue to develop their own silicone presence, educating your customers on the high-quality attributes of well-manufactured silicone bakeware will bode well for success in the category.