In any case, while most others in the industry focus on brand awareness,
Fila Philippines relies on sales-driven objectives supported by savvy price structures.
Melissa, being known for producing dainty, lady-like shoes, partners for the first time with an athletic brand that is known for its Disruptor,
Fila's monster of a shoe.
The exhibit showcased the origins of
Fila with its most iconic pieces displayed such as the White Line Collection, which was worn by tennis legend Bjorn Borg and is still worn by outstanding tennis players and athletes all over the world.
"The past year has been quite exciting for
Fila Middle East.
Aly &
Fila are an Egyptian trance music duo made up of Aly El Sayed Amr Fathalah (Aly) and Fadi Wassef Naguib (
Fila).
Fabrizio Nicoli, commercial director of the Middle East branch of
Fila, said: "Due to the inherent qualities of marble, numerous projects make use of it for both indoors and outdoors areas, yet so far there has been no effective protection against acidic substances or stains, which has sometimes had disastrous consequences.
"Due to the inherent qualities of marble, numerous projects make use of it for both indoors and outdoors areas, yet so far there has been no effective protection against acidic substances or stains, which has sometimes had disastrous consequences," said Fabrizio Nicoli, commercial director of the Middle East branch of
FILA. "As surface protection specialists, the
FILA R&D team has been working on this protection for a while now and we are very excited that our award-winning treatment is now available in the GCC and South Pacific Asia markets."
During the company's annual shareholders and board directors meeting, Friday,
Fila Korea decided to change its management structure from its co-CEO management between Yoon Yoon-soo and Kim, to become a sole CEO structure led by Yoon Keun-chang.
US-based IT consulting company The
Fila Group, LLC has acquired US-based information technology firm Next Digital Solutions, LLC, the company said.