puffery


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puff·er·y

 (pŭf′ə-rē)
n.
Exaggerated praise, especially when used in publicity.
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

puffery

(ˈpʌfərɪ)
n, pl -eries
(Marketing) informal exaggerated praise, esp in publicity or advertising
Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014

puff•er•y

(ˈpʌf ə ri)

n., pl. -er•ies.
publicity, acclaim, or praise that is unduly exaggerated.
[1775–85]
Random House Kernerman Webster's College Dictionary, © 2010 K Dictionaries Ltd. Copyright 2005, 1997, 1991 by Random House, Inc. All rights reserved.
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.puffery - a flattering commendation (especially when used for promotional purposes)
flattery - excessive or insincere praise
Based on WordNet 3.0, Farlex clipart collection. © 2003-2012 Princeton University, Farlex Inc.

puffery

noun
A systematic effort or part of this effort to increase the importance or reputation of by favorable publicity:
Informal: pitch, plug.
Slang: hype.
The American Heritage® Roget's Thesaurus. Copyright © 2013, 2014 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
References in periodicals archive ?
Self-adulatory puffery is all this is CAN the Examiner please find something more erudite to publish than the full-page self-adulatory puffery that masquerades as a column from Thelma Walker MP?
A reader cannot help but appreciate Justice O'Connor's deliberate word choice, which was never puffery and always on point.
DACA Trust, in turn, argues that these statements are not misrepresentations but mere puffery. But whether these statements are material misrepresentations or puffery is a question of fact for the jury, for it cannot be said that they '"are so obviously unimportant ...
on product packsging and in online advertising for its Suave Essentials Body Washes constituted puffery and did not require substantiation.
On one level, Cusk lampoons the insular literary world, with its intellectual puffery and self-congratulatory prize giving (i.e.
Don Mingesz has a word for extraneous words that I rather like: "puffery."
Demeanin' I say, son, with this his puffery and I his jiggery-pokery, son!' ('puffery' referring to the seriousness of his complaint as being no mere paper-wrapped pile of pique; but an odd choice: The word means 'exaggerated or false praise,' while 'jiggery-pokery,' meaning 'deceitful or dishonest behavior,' is a pious insistence that the Senate is not a forum for grandstanding by mere oppositionists).
Stay away from aspirational puffery and grand statements, or skip an overview section altogether.
BRCPE Chair Carl Schwait said the firm took the position that its claim to get good results was just "puffery" and allowed under the rules.
Frankfurt settled on the phrase to describe the bull-session nature of the liberal project--exaggerated tales, failure to recognize evidence, and puffery.