sheila

You won't read about this anywhere else ( but those Sheilas have been at it again.

Apparently there is a flock of women out there, about four million, according to the driving divas at Sheila's Wheels, who are too scared to take their cars into a garage when something goes awry.

According to the Sheila's survey, around 12% of women drivers send someone else into the garage with the unknown fault to avoid the whole experience of dealing with a man.

Now Sheila's Wheels has reacted to this and can arrange for 'female-friendly' repairers to be on hand.

Sheila's Wheels constantly monitors its associated mechanics and if you are worried about a big bill it might be worth picking up the phone to the insurer and discussing it with them.

Sheilas' Wheels will also offer breakdown cover allegedly at the cheapest price in the direct insurance market - in many cases around half the price charged by major competitors.

The Sheilas' Wheels product will include a number of unique benefits designed for the female driver - such as pounds 300 handbag and contents cover if your bag is stolen from your car, a 24-hour counselling line for drivers suffering trauma on the road and a network of repairers trained to follow a female-friendly code of practice.

Sheilas' Wheels says by focusing on women the brand will reflect the relative safety of female drivers - in comparison to their male counterparts - through attractive premiums.

Promotion of the brand will use Australian role-reversal themes where power - in the shape of lower premiums - shifts to the sassy 'Sheilas' sparking insurance-envy in a range of 'Bruces' who are left wishing they were women.

A Sheilas' Wheels singing trio - who front the adverts - are the stars of a multi-million pound advertising campaign.