Of course, when the couples come with very coercive interactions, beginning with behavioral exchange is less likely, and the use of communication and problem-solving skills also coassist in increasing acceptance.
"Our task is to work together to determine how national brands and private label products can coexist and coassist," said Hannan, who pointed out that the former are needed to draw consumers and drive sales and that the latter are vital for retailers' profitability and perhaps survival.