watchcry

watchcry

(ˈwɒtʃˌkraɪ)
n, pl -cries
a slogan used to rally support
Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014
References in periodicals archive ?
(As evidence of Tasso's pervasive influence, Battista Guarini's echoing retort in his own pastoral drama Il Pastor Fido became the watchcry of the Counter Reformation: Piaccia, se lice, -- that is to say, let it please if it's lawful.)
In a one-on-one interview, this owner of 13 guitars tells HMT how he and his management team are carrying out his information-systems watchcry: "No solutions in isolation can be built.
The watchcry was Faith and Fatherland, a sacred word in that world of cleverly inflammable enthusiasms.