PERSONALIZATION
the action of designing or producing something to meet someone's individual requirements
the action of causing an issue, argument, etc. to become concerned with personalities or feelings rather than with general or abstract matters
the attribution of a personal nature or human characteristics to something, especially a deity or spirit
the action of causing an issue, argument, etc. to become concerned with personalities or feelings rather than with general or abstract matters
the attribution of a personal nature or human characteristics to something, especially a deity or spirit