[ˈɪnəveɪt], (Verb)

Definitions:
- make changes in something established, especially by introducing new methods, ideas, or products
(e.g: the company's failure to diversify and innovate competitively)


Phrases:

Origin:
mid 16th century: from Latin innovat- ‘renewed, altered’, from the verb innovare, from in- ‘into’ + novare ‘make new’ (from novus ‘new’)